To amplify the launch of the Suede Zine – created by my team on behalf of PUMA – we popped out at the Lyrical Lemonade Festival in Chicago and Made In America Festival in Philly via a custom ‘newsstand’ activation armed with sneakers and giveaways for festival goers.

PUMA athletes, VIPs, influencers, and artists were invited to the space to receive their giveaway kits.

Role:

PUMA Account / Client Lead
Internal Project Management (Production, Creative, Strategy, Influencer)
Talent Contracting, Negotiating, Management
Influencer Management
Vendor Management

Credits:

Client: PUMA North America
Agency: Team Epiphany
Dates: August-September 2021
Event Photos: Nickie Rose