In celebration of the classic PUMA Suedes, we created the Suede Zine – a printed and digital compilation of original editorials, journal entries, and photo content from inspiring music, style, and fashion creatives.
Limited to only 1,968 print copies in commemoration of the Suede's 1968 inaugural year, the Suede Zine was made available at select PUMA Flagship stores.
To amplify the launch of the magazines, we popped out at the Lyrical Lemonade Festival in Chicago and Made In America Festival in Philadelphia via a custom 'newsstand' build armed with sneakers and giveaways for festival goers.
View the zine in digital form here: http://us.puma.com/us/en/suede-zine
Responsibilities:
PUMA Account / Client Management
Internal Project Management (Production, Creative, Strategy)
Talent Management (Models, Photographer)
Production Management (On-Set)
Credits:
Client: PUMA North America
Agency: Team Epiphany
Year: July 2021
Account Supervisor: Howard Tseng
Production: Heidi Chung, Sandy Ying, Collin Bean, Thembi Wesley, Avery Lalumandier
Strategy: Christa Tarnoviski, Janelle Wallace
Photos: Myles Loftin
Words: Jordan Page
Stylist: Haylee Ahumada
Hair: Natalia Borges
Makeup: Molly Fredenberg
Models: NanaBcool, Shannon Hui, Taylor Okata, Haylee Ahumada, Walter Harvin