To help bring the story of the iconic PUMA Suedes into life, we created the “My Suede My Way” Creator Experience and brought it to 3 major cities – Los Angeles, Atlanta, and Houston.

Today, the Suedes represent a classic timelessness ingrained in the fabric of culture. They also represent the communities that have, and continue to thrive within it.

Part experiential activation and part studio gallery, the “My Suede My Way” Creator Experience provided a physical space to celebrate the next generation of creators in each individual city who are leaving a mark on culture, while showcasing each artist’s very own Suede-inspired creations.

Through the event series, PUMA ingrained itself as the brand that champions emerging artists while providing a unique space for the local creative community to congregate, mix and mingle.

Role:

PUMA Account / Client Lead
Internal Project Management (Production, Creative, Strategy, Influencer)
Talent Contracting, Negotiating, and Management (Creators, DJs, Performers)
Influencer Management
Vendor Management

Credits:

Client: Puma North America
Agency: Team Epiphany
Date: February - August 2022