Celebrating the release of the PUMA x Balmain Court Basketball Sneakers, we teamed up with PUMA to bring one of the hottest parties to Salt Lake City during NBA All-Star Weekend 2023.

We transformed the industrial coffee shop into an event space with an elevated and luxe look and feel – the striking design, decor, and photo moments captivated a wide range of influential guests, celebrities, tastemakers, and sports figures.

The invite-only event – drawing a crowd of over 350 – consisted of a VIP mezzanine section where PUMA athletes, including Slam Dunk Contest Winner Mac McClung, mingled and lounged with dedicated bars and servers.

Attendees enjoyed an open bar with specialty cocktails by D’USSÉ, curated passed bites, and a photo booth featuring branded print and digital outputs.

Sounds of the night were provided by DJ Just Dimy.

Role:

Account Lead / Client Management
Internal Project Management (Production, Creative, Strategy, Influencer)
Talent Contracting, Negotiations, and Management
Influencer Management
Vendor Management

Credits:

Client: PUMA North America
Agency: Team Epiphany
Date: February 2023
Photos By: Daniel Gajda