Celebrating the unveiling of the first issue of GENERACIONES magazine and the Familia Tres talent collective, we partnered with Tres Generaciones Tequila to host a private launch event in the heart of Hollywood, Los Angeles.

As guests arrived, they were immediately brought into the world of Tres through an entryway that shared the brand’s history of the three generations of Dons and a step-and-repeat for press photos. The main floor featured several photo moments including a custom newsstand displaying the zine with soft lounge seating, a radio station photobooth for digital and printed pics, and a zine cover selfie mirror where guests became their own cover stars.

Small bites were passed and signature Tres cocktails were poured while DJs Cory Townes and Joe Kay set the tone of the night. The main performances of the night opened with Afro-Mexican R&B artist Immasoul followed by a headline performance from Grammy Award-winning singer/songwriter and GENERACIONES cover star Victoria Monét.

The launch event welcomed a roomful of creatives, entrepreneurs, and artists with each attendee leaving the evening with their own copy of GENERACIONES.

Role:

Client Management
Internal Project Management (Production, Creative, Strategy, Talent)
Talent Contracting, Negotiations, and On-Site Management
Vendor Management

Credits:

Client: Tres Generaciones (Beam Suntory)
Agency: Team Epiphany
Date: August 2023