Tapping into the excitement and energy surrounding the city of Cleveland for the return of the 2022 NBA All-Star Weekend, we partnered with PUMA Basketball to create the PUMA Hoops Lounge, a 3-day exclusive, premium gifting suite for friends & family of the brand and VIPs.

The Talent and VIP-ladened crowd relaxed and enjoyed warm cocktails, food, entertainment, and received unique gifting packages of PUMA’s latest product offerings.

Serving as the perfect space for PUMA to establish itself as a facilitator of a memorable, coveted experience found nowhere else, the Lounge cut through the clutter of brand activations and was well-regarded as the freshest and most talked about brand space throughout All-Star Weekend.

Responsibilities:

PUMA Account / Client Management
Internal Project Management (Production, Creative, Strategy)
Talent Management (DJ)
Influencer Management
Vendor Management

Credits:

Client: PUMA North America
Agency: Team Epiphany
Date: February 2022
Account Supervisor: Howard Tseng
Production: Collin Bean, Marley McGuinness, William Ritchie, Clarisse Benhaim, Moises Castillo
Strategy: Miles DeSouza, James Novick-Smith
Experiential Design: Paulina Dvoretskaya
Influencer Engagement: Kurtis Pemberton, Bethy Solomon
Event Photos: Shareif