Ahead of the premiere of Mindy Kaling’s new series The Sex Lives of College Girls, we partnered with HBO Max to produce a special NYC screening event, immersing guests in a faux Essex College collegiate environment with various sexual wellness experiences and giveaways.

Following an exclusive screening of episode 1, a “moment of reveal” took place and guests were invited into a never-before-seen room offering printed Essex College student IDs, a chance to spin the “Wheel of Sex” and win giveaway items from BIPOC-owned brands (LOT XI Sage/Palo Santo Kit, We’re Not Really Strangers Self-Reflection Kit, Moon Juice Sex Dust, Maude no.1 Body Wash, Rituals & Ceremony Rolling Papers), coffee, cider and pastries served at our very own Sips Café, and the opportunity to relive their college days by stepping foot into the recreated Essex College dorm room common area photo moment.

KittySayWord set the tone throughout the night as our room full of NYC tastemakers mingled, shared laughter and enjoyed themed specialty cocktails and bites to eat.

Role:

HBO Account / Client Lead
Internal Project Management (Production, Creative, Strategy, Influencer)
Talent Contracting, Negotiating, and Management
Partner Contracting, Negotiating, and Management
Influencer Management
Vendor Management

Credits:

Client: HBO Max / WarnerMedia
Agency: Team Epiphany
Date: November 2021
Event Photos: Dorothy Hong