To promote the final season of Issa Rae’s Insecure on HBO – one of the most culturally important shows on TV – we brought InsecureFest, an epic Black-owned labor of love, to South Central LA.

From season 1 until now, we’ve been the agency responsible for kicking off the season premiere and this year, the season 5 #InsecureFest welcomed over 900 fans to the Hilltop Coffee + Kitchen parking lot in Slauson. In this immersive experience, guests were invited to step foot into iconic scenes from seasons 1-5, experience a custom listening booth by Raedio, engage in an exclusive first look at the new Insecure Game app, and enjoy performances by Duckwrth, Flomilli, Kamaiyah, ScHoolboy Q, and Jazmine Sullivan. Most importantly, this was a celebration of Black-owned brands and brands local to the South Central LA community.

Throughout the night, Etienne Maurice took over the @sceneinblack IG handle to highlight all of our incredible Black-owned partners who helped bring this year’s fest to life including market vendors (Gorilla Rx Wellness, LOT XI, MindfulFee, Sienna Naturals, and Supervsn), local LA restaurants (Hawkins House of Burgers, My 2 Cents LA, and Swift Cafe), spirits & wine brands (Ciroc, DeLeón, Uncle Nearest, McBride Sisters, Edelheiss, Longevity Wines, Wachira Wines, and Crowns & Hops), and books provided by Eso Won Bookstore.

Hosts Crissle and Fran of the award-winning #insecuriTEA podcast and DJ R-Tistic kept the crowd hype from daylight until sunset. They set the stage for the epic, impromptu performance by Issa Rae, Yvonne Orji, and Jay Ellis on stage.

Shoutout to the LA community for rocking with us and thank you to our HBO family for allowing us to both create and inspire culture through our Insecure activations year after year, and season after season. This show will be missed!

Role:

HBO Account / Client Management
Internal Project Management (Production, Creative, Strategy)
Influencer Management
Vendor Management

Credits:

Client: HBO / WarnerMedia
Agency: Team Epiphany
Date: November 2021
Event Photos: Dorothy Hong