My team partnered with HBO Max Multicultural Marketing to bring Scene In Black – HBO Max’s Black Storytelling platform – to Essence Festival in New Orleans for the very first time.
Throughout the weekend, we produced over six event experiences with the aim of celebrating Black stories and storytellers on HBO and HBO Max.
The festivities kicked off with a welcome mixer curated for creatives within the NOLA community, followed by a HBO Max POV Brunch & Panel spotlighting behind the scenes talent including Syreeta Singleton (Showrunner, "Rap Sh!t"), Rikki Hughes (Showrunner, "The Hype"), Edward Buckles Jr. (Director, "Katrina Babies"), Joe Guidry (Director, "Sweet Life").
We then held a panel with Hannah Diop (co-founder, Sienna Naturals) and celebrity hairstylist Felicia Leatherwood that featured a live hair demonstration.
On Saturday evening, guests were invited to an exclusive screening of Issa Rae’s new series "Rap Sh!t" along w/ a conversation with the stars and talent of the show – Issa Rae (Creator), Syreeta Singleton (Showrunner), Sadé Clacken Joseph (Director), Aida Osman ("Shawna"), and KaMillion ("Mia").
Closing out the night, we took over The Ace Hotel for a private "Rap Sh!t" party with music by DJ Kelly Green and performances by Kali and LightSkinKeisha.
The weekend wrapped up with a turned up Creator's Brunch, in partnership with RNBHouseParty, that gathered creatives and tastemakers to enjoy food, brunch cocktails, and music.
Role:
HBO Account / Client Lead
Internal Project Management (Production, Creative, Strategy, Influencer)
Talent Management (DJ, Performers)
Partner Management (Event Brand Partners)
Influencer Management
Vendor Management
Credits:
Client: HBO Max / WarnerMedia
Agency: Team Epiphany
Date: July 2022
Event Photos: Dorothy Hong
Videography: Motion Family