Entering the sixth year of the celebrated HBO Max APA Visionaries short-film competition, we partnered with HBO Max to unveil the program’s new look-and-feel through two experiential activations in Los Angeles and New York City.

Following the premiere of the winning films in LA, the post-screening reception took place at the rooftop of NeueHouse Hollywood with an Asian night market-inspired design featuring restaurant vendors, cocktails, and games that included prizes from AAPI-owned brands Friend of a Friend Studio, Kolkata Chai Co., Mount Lai, POJ Studio, Sach Goods, Three Gems Tea, and Yu & Me Books.

Food was curated in partnership with Chefs Stopping AAPI Hate and provided by Electric Karma, The Park's Finest, The Riviera Seafood Club, and Shiku.

Amrit (DJ) set the music tone throughout the night with a performance by Audrey Mika to close out the evening.

Drumming up the excitement from LA, we brought the #HBOMaxVisionaries screening and reception to NYC at Chelsea Factory.

Once the screening wrapped, the airwall lifted to reveal the Asian night market-inspired reception experience, featuring games, specialty cocktails and food (provided by Bessou, Desi Galli, Eat Gai, Saigon Social, with sounds provided by Kazi (DJ).

In partnership with Heart of Dinner, we created an interactive experience to help further the org’s mission. Guests were encouraged to write handwritten notes of love to elders in the AAPI community, which will be used to accompany the delivery of their food/care packages.

As the night came to a close, guests were treated to a performance by Bohan Phoenix and headliner Joyce Wrice ended the night with an energetic performance.

The winning filmmakers for 2022’s competition are Lloyd Lee Choi (“Same Old”), Gauri Adelkar (“The Gift”), Chheangkea Ieng (“Skin Can Breathe”).

Responsibilities:

HBO Account / Client Lead
Internal Project Management (Production, Creative, Strategy, Influencer)
Talent Contracting, Negotiating, and Management (DJ, Performers)
Partner Management (Event Brand Partners)
Influencer Management
Vendor Management (Food Vendors, Photographer, Videographer)

Credits:

Client: HBO Max / WarnerMedia
Agency: Team Epiphany
Date: May 2022
Event Photos: Dorothy Hong, Vinny Picone
Videography: Motion Family