In celebration of the brand’s 50th anniversary, Team Epiphany partnered with Tres Generaciones to launch ‘Familia Tres’, a one-of-a-kind talent collective of world-renowned musicians, artists and tastemakers who embody the brand's 'Fail Twice, Get Up Tres' mantra.
The Familia Tres talent collective and anniversary campaign came to life and on full display within the brand's new online content hub and first issue of the print magazine – GENERACIONES by Tres – which featured exclusive interviews, profiles, cocktail recipes and more.
With the launch of Familia Tres and release of GENERACIONES, Tres positioned itself as a brand that championed those who share the persevering spirit of the brand, as told through their personal journeys throughout their careers.
Profiles within GENERACIONES included:
Victoria Monét - Cover star and Grammy-nominated songwriter, singer and producer who has worked with artists like Ariana Grande, H.E.R., Lil Wayne and more.
Shaniqwa Jarvis - Photographer known for combining a modern fashion aesthetic with sensitive and emotional portraiture for the likes of President Barack Obama and Serena Williams.
Immasoul - Afro-Mexican singer known for representing women's empowerment through her smooth R&B music and soulful sounds.
Terrell Jones - Fashion stylist with over 16 years of working with DJ Khaled along with some of hip-hop's other greatest acts, Jones is solidifying his name in the luxury brand world with his own high-end sportswear collection.
Cory Townes - DJ and photographer traversing the creative spectrum of music and arts to make a name for himself while upholding the legacy of his father, DJ Jazzy Jeff.
Letty Peniche - Mexican-Salvadoran American, Peniche is known for her love of Hip-Hop, extensive knowledge of Rap with her own syndicated morning show, Brown Bag, and years spent on LA radio.
Sam Selolwane - Head of promotion at RCA Records, Selolwane is a music industry veteran who has helped build today's biggest artists including H.E.R., SZA, Usher, Miguel, Jazmine Sullivan, Davido, Alicia Keys and Doja Cat.
