For the benefit of the Charlize Theron Africa Outreach Project, we produced their annual block party at the Universal Studios backlot helping raise funds to support the organization’s mission to invest in the health and future of the youth and women in Southern Africa.

Themed around Universal Pictures’ latest blockbuster Twisters, the block party was filled with activities, from a mechanical bull and a set by DJ Jadaboo to food trucks and drinks. Brand activations from Alo Yoga, Stella Artois, ZenWTR, Counter Culture Coffee, and Cura Lita also filled the space.

Charlize led the program on stage, including a movie premiere celebration of Twisters with the cast, a conversation with CTAOP beneficiaries, and a live auction of offerings from sponsors DIOR, Breitling, Aman, Whispering Angel, and more. The evening ended on a high note with live performances by country artists Tanner Adell and Lainey Wilson.

Role:

Account Lead / Client Management
Creative Management and Execution (Production, Creative, Strategy)
Talent Management
Vendor Management

Credits:

Client: Charlize Theron Africa Outreach Project
Agency: Team Epiphany
Date: July 2024

For the benefit of the Charlize Theron Africa Outreach Project, we produced their annual block party at the Universal Studios backlot helping raise funds to support the organization’s mission to invest in the health and future of the youth and women in Southern Africa.

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