Commissioned H&M Men’s Fall/Winter 2018 branded content campaign featuring MLB player Javier Báez.

Responsibilities:

H&M Account / Client Management
Internal Project Management (Production, Creative)
Talent Scouting, Contracting, and Managing
Creative Direction

Credits:

Client: H&M North America
Agency: Viacom Velocity
Date: October 2018
Accounts: Howard Tseng, Ying Wu
Photographer: Jeremy Sachs-Michaels
BTS Videographer: Max Moore